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5 mistakes Dove missed – does your newsletter make the same errors?
Dove sent their email newsletter to me late last week. It looked pretty, but on closer inspection, I saw that the email made 5 errors that are each easy to make and easy to avoid. These include...
View ArticleTesting your Emails – The Only Checklist You Need
I came across this great article while I was researching email testing techniques. It’s from Clickz and it’s called 6 email tests to try. They suggest that you test the From line, the Subject line,...
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